about Maatitva

OUR STORY

Maatitva is more than just a brand — it’s a celebration of tradition, craftsmanship, and community. Rooted in the timeless values of sustainability and inclusivity, Maatitva brings to life the essence of “mitti” — the earth — through products that are lovingly handmade by skilled artisans using nature-friendly materials.

Our journey began with a simple yet powerful vision: to preserve age-old crafts while creating livelihoods for those often overlooked — the elderly with wisdom in their hands and the young with dreams in their eyes. At Maatitva, we believe that true beauty lies in imperfections — in the handwoven texture of fabric, the uneven brushstroke of natural dye, the warmth of clay molded by hand. Every product carries a story, every piece reflects the heart of its maker.

We work closely with local artisans across villages, empowering them with fair wages, respectful working conditions, and a platform to showcase their art. Many of our makers are elderly individuals who bring decades of experience, and youth from rural communities who are trained and nurtured to become future custodians of craft.

Maatitva’s commitment to sustainability runs deep. From eco-friendly materials to plastic-free packaging, every step is mindful of our planet. Our products aren’t just made — they’re grown, woven, shaped, and nurtured in harmony with nature.

In a world of mass production, Maatitva stands as a reminder of what’s real and meaningful. It’s a movement to bring back the human touch, to revive forgotten skills, and to build a more compassionate, sustainable future — one handcrafted product at a time.

Welcome to Maatitva — where every creation has a soul, and every soul has a story.

Our Mission

At Maatitva, our mission is to preserve traditional craftsmanship, promote sustainable living, and empower communities through meaningful employment. We create handmade, eco-friendly products that honor the skills of artisans — especially the elderly and the youth — giving them dignity, purpose, and a platform to thrive. By using nature-friendly materials and ethical practices, we aim to build a brand that respects both people and the planet. Maatitva exists to reconnect the world with the beauty of slow, conscious creation — where every product tells a story of care, heritage, and hope for a more inclusive and sustainable future.

Our Vision

Our vision at Maatitva is to become a globally recognized brand that champions handmade craftsmanship, environmental responsibility, and social impact. We aspire to create a world where traditional skills are preserved, artisans are celebrated, and every product supports a sustainable and inclusive economy. By bridging the gap between rural creators and conscious consumers, we envision a future where craftsmanship thrives, communities flourish, and nature is respected. Maatitva aims to inspire a shift towards mindful living — where beauty is measured not just by aesthetics, but by the story, soul, and sustainability behind every creation.

Our Workshop

At Maatitva, our workshop is the heart of our mission — a vibrant space where tradition meets purpose. Located in a serene rural setting, it brings together skilled elderly artisans and enthusiastic young learners, working side by side to create handmade, eco-friendly products. More than just a workspace, it’s a community hub where stories, techniques, and generations connect. Every item crafted here reflects the patience, precision, and passion of our makers. With a focus on sustainability, natural materials, and ethical practices, our workshop stands as a living example of how craftsmanship can empower lives and nurture the planet.